PURPOSE DRIVEN, SOLUTION LEAD
Our Why
About Us
When Derelee became a mother, she searched for diapers that minimised environmental impact while delivering superior comfort for her baby. Nothing met her expectations, and she was horrified to learn that each nappy contained the equivalent of 1 cup of crude oil.
Drawing on her sheep farming upbringing and engineering training, Woolchemy was born to develop first-of-its-kind natural materials to meet the demand for intelligent and eco-logical products from consumers and manufacturers of personal care products.
A GLOBAL INDUSTRY STANDARD
Our Mission
Our mission is to make Woolchemy technology and materials a global industry standard in the manufacturing of hygiene products. Creating high-performing materials that enable manufacturers to meet changing consumer, shareholder and legislative demand, a thriving new market for coarse wool growers, a product consumers can trust to protect their health and wellbeing without compromising themselves or the environment.
WHO WE ARE
Meet the Team
Derelee is an electrical engineer with over 12 years in developing absorbent nonwovens.
CEO & FOUNDER
DERELEE POTROZ-SMITH
Alana has 15+ years in marketing and innovation commercialisation roles in baby diapers, feminine hygiene and incontinence
products
HEAD OF PRODUCT & MARKETING
ALANA CHEAPE
Nimesh has a PHD in biomaterials and has a background in textile development in the biomedical sector.
MATERIALS ENGINEER
NIMESH KANKARIYA
Meet our Board
CEO & CHAIR
DERELEE POTROZ-SMITH
DIRECTOR
ANGELA POTROZ
INVESTOR DIRECTOR