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ABOUT US

PUPROSE DRIVEN, SOLUTION LEAD

OUR WHY

When Derelee became a mother, she searched for diapers that minimised impact to the environment while also delivering superior comfort for her baby.  Nothing met her expectations and she was horrified to learn that each nappy contains the equivalent of 1 cup of crude oil.

Drawing on her sheep farming upbringing and engineering training, Woolchemy was born to develop first-of-its-kind natural materials to meet the demand for intelligent and eco-logical products from consumers and manufacturers of personal care products.

OUR MISSION

Our mission is to make Woolchemy technology and materials global industry standards in the manufacture of hygiene products. Creating high performing materials that enable manufacturers to meet changing consumer, shareholder and legislative demands, a thriving new market for coarse wool growers, products consumers can trust to protect their health and wellbeing without compromising themselves or the environment.

MEET OUR AMAZING TEAM

Derelee Potroz-Smith CEO & FOUNDER Derelee is an electrical engineer with over 12 years in developing absorbent nonwovens.  Her farming upbringing and her experience as a parent inspired her to harness the superpowers of nature to create innovative solutions to the  pollution and waste issues associated with everyday single-use products like hygiene products..  
Alana Cheape Head of Product and Marketing

Alana has 15+ years in marketing and innovation commercialisation roles in baby diapers, feminine hygiene and incontinence
products  for the second largest diaper producer in the world, K
imberly Clark, in Europe, Asia and New Zealand.

Nimesh Kankariya MATERIALS ENGINEER Nimesh has a PHD in biomaterials and has a background in textile development in the biomedical sector. 

MEET OUR BOARD

Derelee Potroz-Smith CEO & CHAIR
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Angela Potroz Director Read full bio
Richard Cutfield Investor Director

OUR BUSINESS PARTNERS

We love the collaboration with our business partners & vendors and therefore proudly present them here with the client logo module.

OUR OFFICE

Headquarters, Munich
Pelikanstrasse 2
80333, Munich, DE
POWER TIMELINE

OUR COMPANY HISTORY

  • 2015 - COMPANY START

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  • 2016 - FIRST MILESTONE

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  • 2018 - SECOND MILESTONE

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  • 2020 - TODAY

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