Wellington, New Zealand - Woolchemy has released a comprehensive whitepaper assessing the performance of its proprietary material, neweFlex, a high performance, wool-based Acquisition Distribution Layer (ADL) for the $126BUSD hygiene products industry. The wool-based ADL was developed and evaluated with support from an independent research institute specialising in nonwovens innovation. Backed by independent studies, the whitepaper highlights neweFlex’s ability to deliver notable performance improvements across applications such as diapers, feminine hygiene, and incontinence products.
Key findings from Woolchemy’s new whitepaper, Revolutionising Hygiene: High-Performance, Plastic-Free Materials with Skin Health Benefits, include:
Thermal Comfort & Humidity Control: In a study conducted by a Michigan Textile Research Laboratory, diapers made with neweFlex demonstrated a warmer, more stable temperature and 10% lower humidity in the microclimate compared to a polypropylene alternative*.
Dryness: In an independent study, neweFlex outperformed other biobased alternatives, keeping surfaces 3 to 14 times drier*.
Odour Reduction: The wool-based ADL reduces odours, including ammonia, by 57%, enhancing comfort and freshness.
(*according to laboratory testing using industry-standard protocols)
Woolchemy’s innovative material is made from ethically sourced, traceable New Zealand wool, processed to meet stringent hygiene regulations. For the first time, the science of wool—proven in categories like clothing for odour control and thermal regulation—has been successfully translated and applied to consumer needs for disposable hygiene products. Wool is a biodegradable and renewable fibre when disposed of in appropriate composting conditions, making it a sustainable choice at the end of its life cycle.
Every year, 300,000 disposable diapers are discarded every minute, with over 93% of hygiene products made from petroleum-derived materials. neweFlex addresses this environmental challenge by incorporating natural, renewable & biodegradable fibres into the supply chain, meeting growing consumer demand for high-performing, sustainable products.
John Poccia, from Poccia Consulting LLC, an industry veteran in product development, added, “Woolchemy’s innovative approach to wool-based materials brings a refreshing and much-needed new alternative in the hygiene industry. Their ADL technology stands out for its ability to deliver impressive moisture management, comfort, and unique benefits from wool-based materials, while providing a natural, biodegradable alternative to traditional synthetics.”
About Woolchemy
Woolchemy is a New Zealand-based materials technology company focused on transforming New Zealand sheep wool into high-performance, sustainable materials. Founded in 2010 by Derelee Potroz-Smith and Angela Potroz, Woolchemy has developed proprietary technologies that aim to revolutionize the personal care industry with renewable, biodegradable alternatives.
About neweFlex
neweFlex is Woolchemy’s proprietary wool-based Acquisition Distribution Layer (ADL) designed for use in diapers, feminine hygiene, and incontinence products. Each diaper using neweFlex ADL incorporates ~1 gram of New Zealand coarse wool and plant-based fibres and is certified 100% biobased by Beta Analytica. neweFlex combines exceptional performance with environmental sustainability, offering a viable alternative to traditional synthetic materials. neweFlex has patents granted in 2 jurisdictions and is pending in 14.
For additional insights and to access the full whitepaper, visit: www.woolchemy.com/resources
Media Contact:
Alana Cheape
Chief Marketing Officer,
Woolchemy
Email: alanac@woolchemy.com
Website: www.woolchemy.com
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