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Woolchemy’s neweFlex™ ADL Named Finalist at INDEX™26 Awards

  • Writer: Woolchemy Limited
    Woolchemy Limited
  • 6 hours ago
  • 2 min read

Wellington, New Zealand – 16 March 2025 – Woolchemy is thrilled to announce that neweFlex™ ADL, its innovative plastic-free acquisition distribution layer, has been selected as a finalist in the Nonwovens Roll Goods category at the INDEX™26 Awards, organised by EDANA, the leading European nonwovens industry association.

neweFlex™ ADL contains neweFibre™, Woolchemy’s hygiene-grade wool fibre, which meets strict regulatory standards for non-sterile hygiene products while preserving wool’s natural functionality. Engineered as a plastic-free alternative to petroleum-based ADLs, neweFlex™ is a blend of wool and plant-based fibres, delivering natural benefits including breathability, thermal regulation, and odour control — while remaining naturally compatible with skin.

Wool is a keratin-based fibre, the same structural protein found naturally in human skin, making it an inherently gentle and renewable choice for disposable hygiene products such as diapers and sanitary pads.

“Being recognised as a finalist at the INDEX™26 Awards is a huge validation of our science and innovation,” said Derelee Potroz-Smith, CEO of Woolchemy. “neweFlex™ demonstrates that wool can provide the performance, comfort, and sustainability needed for modern hygiene products — without relying on petroleum-based materials.”

The winner in the Nonwovens Roll Goods category will be announced during the awards ceremony at INDEX™26 on 19 May in Geneva. This nomination follows last year’s recognition of Woolchemy’s neweFibre™ with the IDEA® Raw Material Achievement Award by INDA, further highlighting Woolchemy’s growing impact in the global hygiene materials sector.


About Woolchemy

Woolchemy is a New Zealand-based materials technology company redefining the use of wool in hygiene and personal care. Founded by Derelee Potroz-Smith and Angela Potroz, the company creates proprietary, high-performance wool-based materials that are sustainable, skin-compatible, and patent-protected. Alana Cheape joined in 2019 as a founding member, bringing 12 years of experience from the personal hygiene industry to help shape Woolchemy’s commercial and technical direction.


About neweFibre™ and neweFlex™

neweFibre™ is Woolchemy’s hygiene-grade wool fibre technology, providing the core material for neweFlex™—the company’s high-performing, biobased Acquisition Distribution Layer (ADL). neweFibre™ forms the basis of all future Woolchemy innovations for disposable hygiene. neweFlex™ is currently patent-granted in 4 jurisdictions and pending in 12.

 

Full EDANA Press Release:

 

For additional insights and to access the full whitepaper, visit: www.woolchemy.com/resources

 

 

Media Contact:

Alana Cheape

Chief Marketing Officer, Woolchemy

Phone: +64 210 247 6152

 

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